Conceptualized and developed the organization's video and YouTube strategy from scratch. In 2021, consistently produced content that achieved a threefold increase in views, more than doubled the watch time. Over a three-year period, achieved a tenfold increase in views and a more than sixfold surge in watch time. For video posts on Facebook, achieved a 25% increase in total minutes viewed and a 55% surge in one-minute views in 2022, compared to the previous year.
